All business models start with one important thing. The amount of money you charge customers to make the business revenue. If this is wrong than the rest doesn’t even matter. No amount of advertising or good employees can be paid for if you are underpriced, no one will purchase your products or services if you are overpriced. At the end of the day, you need to make profit to pay yourself or keep the doors open. If you start by using the right price then all the other problems in business will go away.
Start by using the Flat Rate book I have and still use today.